These days, communication has to be omnichannel if it is to appeal to consumers who themselves are omnichannel.
The challenge for brands is to design and implement an integrated marketing strategy across all touchpoints. This requires specific resources and skills such as: strategic skills, creativity, technology, media skills, data tracking and analysis, SEO & CRO, and content and event organisation.
Our multi-skilled team supports our clients in building omnichannel customer journeys. We do this through a multi-channel approach that takes consumers through all stages of the customer journey: Awareness, Interest Generation, Consideration, Conversion and Retention.
For each stage we implement a variety of services and touchpoints, and initiate a content strategy driven by measurable objectives.
Here are the main services offered by our DigiTouch Marketing business unit:
The interplay with DigiTouch’s other business units (technology and e-commerce) is ongoing and allows us to offer our clients an all-round consultancy service in the multi-faceted process of digitisation by outsourcing services relating to marketing, technology and online sales that require specific professional figures and skills.
Contact us to talk to our consultants about how we can help you take your company to new heights with an omnichannel marketing strategy.