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Michelin

Gruppo DigiTouch collaborates with Michelin taking care of various social activities and for the creation of special projects.

Challenge

Identification of a new differentiating creative and editorial strategy and definition of a media strategy for social channels

Activities

  • Creative and editorial strategy
  • Social Media Management
  • Content Creation
  • Media Strategy
  • Special projects

FOCUS ON

Special Project

Safety Coin

1 in 4 cars does not comply with the highway code, and most of the non-conformities concern the state of health of the tires. Starting from this data-driven insight, the newsable project “Safety Coin – The first coin to test the wear of your tires” was born. It is not enough? Those who found the Safety Coin could also play with the Facebook filter in augmented reality.

MOONEY

Creazione di una piattaforma unica per consentire la gestione del ciclo di vita post-vendita, accessibile sia per le PMI che per tutte le categorie merceologiche e Corporate.

Adecco

Integrated communication activities

Other projects