Gruppo DigiTouch collaborates with Michelin taking care of various social activities and for the creation of special projects.


Identification of a new differentiating creative and editorial strategy and definition of a media strategy for social channels


  • Creative and editorial strategy
  • Social Media Management
  • Content Creation
  • Media Strategy
  • Special projects


Special Project

Safety Coin

1 in 4 cars does not comply with the highway code, and most of the non-conformities concern the state of health of the tires. Starting from this data-driven insight, the newsable project “Safety Coin – The first coin to test the wear of your tires” was born. It is not enough? Those who found the Safety Coin could also play with the Facebook filter in augmented reality.