Identification of a new differentiating creative and editorial strategy and definition of a media strategy for social channels
1 in 4 cars does not comply with the highway code, and most of the non-conformities concern the state of health of the tires. Starting from this data-driven insight, the newsable project “Safety Coin – The first coin to test the wear of your tires” was born. It is not enough? Those who found the Safety Coin could also play with the Facebook filter in augmented reality.