Since July 2019, Gruppo DigiTouch has been supporting SisalPay in defining the strategy and managing Social Media, Content and Influencer Marketing projects for the SisalPay, Bill and EasyCassa brands.


Identify the most effective Social Media Marketing strategy for the brands SisalPay, Bill and EasyCassa, with the aim of extending and consolidating the target consumer audience, contributing to an uplift of Brand Awareness.


  • Social Media Management for the brands SisalPay, Bill and EasyCassa
  • Social Media Advertisting with objective brand awareness for SisalPay, Bill and EasyCassa
  • Community Management and Social Care for SisalPay, Bill and EasyCassa
  • Content Marketing for EasyCassa
  • Production of content for Bill, also through the involvement of Content Creators
  • Activation of Influencer Marketing projects for SisalPay and EasyCassa
  • Creation of ad hoc analysis dashboards (Social Analytics, Competitor and Influencer Marketing)