Increase Brand Awareness and the social presence of the Nuvenia brand, which is besides women for the care of their feminine hygiene, not only during the menstrual cycle.
Blood Normal campaign launched by the Brand in September 2019. Through a content sharing strategy and community management we have helped to convey the campaign’s message: “break the taboos on the menstrual cycle”. The campaign shows menstrual blood in its natural color for the first time, ending examples with blue liquids and consecrating an innovative and “disruptive” way of communicating. #bloodnormal tells with great sensitivity how the menstrual cycle is not a disabling condition, but an absolutely normal event.
Acquired Followers: 1.203