Business process automation (BPA)

Business Process Automation: what it is and what are its advantages

Many companies still constrain their work to slow and repetitive processes, which require human resources, time and energy. Today, however, there are automation systems for companies that make it possible to speed up the execution of processes, make work more efficient and significantly reduce human error.

In these cases, we speak of a Business Process Automation (BPA) methodology, specifically a process that allows to replace human intervention for operations that would prove slow and often ineffective, thanks to a digital automation system. This allows to complete complex tasks quickly and efficiently. The automation of business processes can be applied to any department, thus making the workflows of your business on all levels more efficient. An example is the automation of marketing operations (Marketing Automation) which allows to make marketing campaigns more useful and effective, without penalizing the creativity and personality of the project.

Customized company automation interventions

Getting out of the comfort zone, choosing to automate the daily workflows of a business, can initially intimidate. The key for not being overwhelmed by this step is a targeted intervention on the actual needs of the company, therefore on the truly weak processes and at risk of inefficiency in the work system.

This is possible following a careful analysis that identifies the most repetitive, boring or high-margin activities. By automating these processes, the operations will be faster and more successful and, consequently, the business will be more efficient and competitive.

The Group Offer: Business Process Automation and Marketing Automation experience and solutions

Thanks to the expertise of Meware, Gruppo DigiTouch can realize effective Business Process Automation and Marketing Automation solutions. The skills of application development and process automation cover all the most modern needs and architectures: from the needs of application integration, to the creation of architectures, to services and to micro-services for massive parallel processing and cloud infrastructures.

In particular, the platforms used, for which there are strong partnerships, are: TIBCO, RedHat, Oracle Fusion and APPIAN.