Digital Media Strategy

Digital Strategy: the best strategies for online marketing

Discover DigiTouch Group as partner for your Digital Media Strategy

It is important for a brand to conceive and build a Digital Media Strategy. That is possible thanks to a coordinated and synergic communication and promotion plan.

Our support to brands is complete and stretches from different activities of analysis to strategy realization.

The starting point is to analyze brand objectives and targets – once identified it is possible to:

  • Analyze all opportunities that digital channels (web/mobile) offer and define how to customize them to promote a specific brand/product;
  • Work on the digital selling proposition;
  • Analyze touchpoints, both “physical” and earned/owned/paid media.

Our cross-channel approach allows us to consider the customer journey as a whole since the beginning and to consider the impact that a channel/media/tool has on the other, creating a virtuous circle in which everything is under control.

We have a dedicated team that outlines the most effective media strategy for all our clients. We have at our disposal the best competences about digital strategy and the finest tools and knowledges on the market. 

This allows us to successfully manage complex projects for important clients that have chosen to work with us in these years. We have built these projects together with our clients, listening to their needs and making their objectives ours .

We complete strategic consulting services with the realization of the following activities:

  • Media Strategy, Planning and Buying 
  • A/B testing
  • Monitoring and stable optimization
  • Attribution Models
  • Evaluation and detail reporting

Put us to the test!

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All Strategic Consulting Services

  • Digital Media Strategy

  • Data Intelligence

  • CRO

  • DMP