Retargeting, also called Remarketing, is an advertising technique based on the knowledge of users’ interests. It allows to propose again a message correlated to the previous message to those users that have already shown an interest towards a brand’s service/product.
This kind of communication is very effective because it is directed to a punctual target, in the right moment and with the right offer allowing an increase of conversion rate and conversions. We propose to use this activity with different instruments in order to reach our clients’ performance objectives.
As far as strategy is concerned, Retargeting is an important activity within a holistic view of the project that allows to intercept users which are in the lower part funnel and users that are close to conclude an action which is relevant for a brand, such as a subscription or a sale.
We activate retargeting when we plan advertising campaigns:
We adopt two types of retargeting:
Moreover, thanks to the information regarding users’ interests inferred by users net-surfing’s behaviour, it is possible to increase brand sales by showing other products/services in logic of up-selling and cross-selling.
It is important to work on fresh information: the shorter is the time spent after a user has shown an interest to a service product, the more effective retargeting is in terms of conversions.
Boost your ROI with us and achieve a high increase of your brand’s performance through retargeting!