Mobile marketing, also called mobile advertising, is a kind of advertising planned on mobile devices and is frequently part of brands’ media plan because it allows to establish a dialogue between company and consumers.
Mobile devices have become the favourite access point to internet and for a brand it is fundamental to build an advertising strategy based on a strong coherence between content, context and channel.
This is not easy because mobile marketing ecosystem is in constant evolution and in order to have success it is necessary to have: a good knowledge of technologies, new mobile ad formats and new app marketing solutions – and it is important to know how and when to activate them.
We have seized this trend, moving as pioneers on Italian market and opening the doors of mobile advertising to many brands with the objective of taking marketers to profit from the numerous and real opportunities of this media.
Starting from a punctual mobile assets analysis, we help companies to implement an effective mobile advertising strategy focused on specific objectives through various steps:
Adv formats that can be planned on mobile devices are:
Mobile devices are intimate devices that we always carry with us making them the main touch point in the customer journey. Therefore it is important to insert and integrate mobile advertising in all brand communication media mixes.
It is necessary a solid experience and complementary expertise, the only way to manage activities in a more effective and efficient way.
Rely on us and catch the potentialities of this channel, in order to translate them into strategic value for your company. We will be on your side in the conception and development of an effective mobile adv strategy.