Video Advertising

Video Marketing: advertising on YouTube and video ads campaign

What is Video Advertising and how to realize video adv successful strategies on YouTube or Facebook

Video marketing, also called video advertising, consists in video contents sponsorship through advertising campaigns, planned on digital devices that can be targeted to different parameters available in the digital world.

Video Marketing, or video adv, is the best strategy to communicate contents to a user because our brain processes images more swiftly than texts. Statistically, images perceived within a video content are more likely to stay impressed in the users’ mind. In addition, video can offer different types of content: new products launch, news on brand history and informative communication about a brand.

Video advertising is a communication instrument that generates different kind of user engagement:

  • Increases brand awareness (both for product communication and for corporate communication);
  • Works on clients loyalty;
  • Optimizes lead generation strategy and increases conversions when video adv is planned in synergy with other channels, as social platforms.

We use video ad formats along with other digital marketing instruments and we combine each format with the suitable target in order to reach the desired objective. In video adv campaign it’s very important to consider the target as driving element of all strategy implementations.

Planning effective video ads: how to increase advertising performances on YouTube and Facebook

Thanks to technologically advanced communication media planning we are able to reach target users and to show them relevant video contents.

The most used video ad format is the so-called pre-roll: a video advertising content shown before the editorial video users have selected to view.

There are different business models that can be adopted to video ad formats planning: CPM (cost per thousand impressions) or CPV (cost per view). CPV is a business model fully based on performance campaign, as the advertiser pays only when the video spot is actually seen.

The video ecosystem is dominated by two players we always include in our communication and planning strategies: YouTube and Facebook. 

YouTube offers a wide video inventory and video advertising inventory on the web and allows a deep advertising targeting, thanks to the tracking instruments offered by Google itself. 

Facebook has seen a strong growth of video contents  making many of them go viral tanks to the engaging interaction between companies and consumers.

Video power lays in the evocative power of the images: video images are able to emotionally engage a user, to let him/her immediately catch the advertising message and to live an engaging moment. Emotion is key!

Put us to the test!

Planning effective video ads: how to increase advertising performances on YouTube and Facebook

Thanks to technologically advanced communication media we are able to reach target users and to show them relevant video contents.

The most used video ad format is the so-called pre-roll: a video advertising content shown before the editorial video users have selected to view.

There are different business models that can be adopted to video ad formats planning: CPM (cost per thousand impressions) or CPV (cost per view). CPV is a business model fully based on performance campaign, as the advertiser pays only when the video spot is actually seen.

The video ecosystem is dominated by two players we always include in our communication and planning strategies: YouTube and Facebook. 

YouTube offers a wide video inventory and video advertising inventory on the web and allows a deep advertising targeting, thanks to the tracking instruments offered by Google itself. 

Facebook has seen a strong growth of video contents  making many of them go viral tanks to the engaging interaction between companies and consumers.

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