Digital Strategy: the best strategies for online marketing

Communicating your brand on the web and promoting it in a coordinated and synergic way requires the planning of a Digital Strategy. To be effective, a Digital Strategy must be defined on the basis of a consolidated method and contain key steps that bring the brand to success based on a precise roadmap. This can be used not to get lost and not to waste energy and money in a market that changes at the speed of light

Our support to brands in this activity is at 360 °, ranging from different analysis activities to the realization of the Digital Marketing Strategy. The starting point is the analysis of the strengths and weaknesses of the business, in addition to the goals of the brand and the target identified which can:

  • Analysing the position on the digital marketing and on different channels (web/mobile);
  • Working on a Digital Selling Proposition;
  • Elaborate a marketing plan.

Our cross-channel approach allows us to immediately consider the customer journey in its complexity and the impact of a channel / medium / tool on the other, creating a virtuous circle in which nothing is left to chance.

We have teams dedicated to defining the Marketing Strategy for our customers. Within the teams we collect the best skills in Digital Strategy and in knowledge and use the best technologies on the market.

We complete the Strategic Consulting service with the Digital Strategy grounding through the following actions:

  • Media Strategy, Planning and Buying;
  • Communication Strategy
  • A/B testing;
  • Constant monitoring and optimization;
  • Attribution Models;
  • Evaluation and detailed reporting.

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